Insight & Analysis

To succeed digitally, you need to understand your customers. We gain valuable insight into target groups, traffic and user behavior so that you get a solid foundation on which to build services further.

The road to seamless user experiences

In 2018 over 4 billion people have access to the internet and never before have users set higher requirements for the choice of suppliers. What all the users have in common is that they leave valuable data and information about their user behavior.

Ycom helps you identify your target audiences and understand their digital behavior so you can customize your communication and provide users with the right content at the right time.

To create a solid database, we use powerful analysis tools such as Google Analytics, Google Search Console and Hotjar

User and A/B testing

A/B testing is essentially about testing variations and modifications of a concept or campaign.
This is done to reveal which variants appeal to the user and convert them. For best results, we use tools like Hotjar combined with Google Analytics to perform the tests.

Google Search Console

The Google Search Console (formerly Google Webmaster Tools) is a free service that gives you valuable insight into your site and users using it. You get information about search traffic and how the search engines perceive and process your site.

Hotjar

We use Hotjar combined with Google Analytics to analyze user behavior. As a customer, you get a thorough overview of how users navigate in your solution and what improvements you should make. With Hotjar, we test navigation, flow, A/B testing, and customer conversion.

Google Analytics and Traffic Analysis

With Google Analytics, you gain insight into where the user comes from and what they do on your site. We use this data to form a pattern in target groups and user behavior.