Digital Strategy

The point of Digital Strategy is to frame decision making in the context of digital space. This should be an inherent part of your company's overall strategy.

Digital Strategy article

A company's goal may range from simply improving its performance on social media to the more comprehensive exercise that entails full digital transformation.

Secure your ROI (return on investment)

A comprehensive digital strategy is not only based meeting the needs of consumers, but it also relies on proper value chain positioning, hence it requires a full analysis of the competitive landscape and a proper understanding of existing regulations. If you are prepared to commit Ycom will help you make it happen.

Concept Development & Target Groups

Concept Development

A concept should give direction to content, design and customer travel. In Ycom, we are creative problem solvers who hatch thoughtful digital concepts in communication, design, and technology. We have the knowledge and experience you need to create profitable business concepts online.

Define audiences

In order for a business to be able to point its marketing and its message, it is important to have a clearly defined target group. Ycom works with tools such as Google Analytics, Google Search Console and Hotjar, as well as sketches, insights from previous projects, interviews, joint study and workshops with the customer to define the audiences.

Define channels

Some channels hit a particular audience better than other channels. Therefore, it is natural to choose a channel while defining the target group. Once the target group is defined, the job starts creating relevant content. This is where it is important to choose the right channel. With your clients in focus, Ycom advisers take you through the jungle of owned, social, paid and deserved channels. This jungle offers great opportunities for exposure but also presents challenges. We create a channel strategy to make your brand clear, measure the impact of communication, and help you achieve valuable impact.

Content plan

Content marketing helps companies use cost-effective sources to create traffic and new leads. A content plan is a strategy that helps you set up and plan the information you want to reach your target audience. An effective content strategy involves analysis, organization, and planning.

Where is it best to post content to maximize the impact of your products and services? First, we need to know what the goal of the marketing is and we distinguish between three goals: building SEO ranking, increasing sales and leads and building brand. Each topic requires different content and channel selection. For example, to achieve higher SEO rankings, articles and content relevant to the search should be created. At Ycom you will find talented content managers who will help you design strategy and channel selection.